Web Site Promotion – WordPress SEO Success in 9 Steps

I am always amazed when I discover that many people who make use of WordPress do not actually know anything about WordPress SEO. They have basically no knowledge of the workings of the SEO tips and training that is imperative for their online success. I do not advise you to ignore that WordPress SEO training as you would be doing yourself more harm than good. Once you make a wonderful combination of SEO and WordPress, you would be amazed yourself at the possibilities that could result from such a combination. Trying to effectively tap into the wonders of SEO without using WordPress is essentially like trying to fill up a Jacuzzi with a basket.

Basically, I can tell you of two WordPress programs that would achieve the desired effect for you. I know that there are many people out there who would smile at the prospect of making money, but are decidedly hesitant about spending some investment along the way.

Whatever your decision, the basic thing to do is to strike fast and learn the best way to make money through the use of your blog. To do this, you would have to commence your SEO training. What is SEO? Well, it is an abbreviated form for search Engine Optimization, and it simply is the best and effective way of getting your website to have a better placement on the search engines. There are probably a thousand and one reasons people may choose for going along with the WordPress option, but most of all, people often use WordPress for getting viewers, subscribers and also to make money.

1. Host your blog on your own domain: if you are considering blogging for fun or for personal purposes, hosting on WordPress might be okay, but not for a business blog. For your business, you should host your blog using your own domain name at a hosting site. This gives you more freedom, and is also best to get the best results in a search engine.

2. Check the titles and the tag lines: Make sure your title has your main keywords clearly stated. Ensure that your tag line is effectively stated in as naturally a language as possible. Only use your business name if your company name is one that is recognized

3. Check your basic SEO Settings: This is the most important step. Make sure you have made everyone able to see your blog in your privacy settings. Do not block search engines. It is an option that might be fine if you were using a personal blog, but for a business, it is shooting yourself in the foot.

4. Enable the Akismet Plugin: this will help you combat the inevitable spam comments.

5. Install the all in one SEO Pack. It is also a very helpful SEO Plugin on WordPress.

6. Install Google XML Sitemaps Plugin. This will help the robots crawl your websites effectively

7. Install robots Meta Plugin: This can control the robots and tell them what not to crawl.

8. Install Google friendly images Plugin:

9. Install WordPress backup – this will help to automatically backup your WordPress installations daily.

This is not everything, nut these are the basics you should install.

How to Plan a Successful Internet Marketing Campaign

Internet Marketing is all about marketing your business to the online community. It comprises of Search Engine Marketing and Social Media Marketing. The core process behind SEM is referred to as SEO (Search Engine Optimization) where as the process that governs Social Media Marketing is referred to as SMO (Social Media Optimization). Internet Marketing is a mandatory requirement in the marketing mix for any business, so it becomes all the more important to understand a couple of points before selecting an SEO or SMO service provider:

1. What role does Internet Marketing play in the overall marketing for your business?
2. How will Internet Marketing boost your sales or leads?
3. How much budget to allocate for Internet Marketing?
4. How to expect feasible results from the campaign?
5. How to measure ROI?

Let’s try to answer the first query – What role does Internet marketing play in the overall marketing for your business?

There has been considerable increase in the number of online users across various portals, websites and social networking sites over the years. Accessing the internet has now become a part of life for people across the globe. Before hiring any services for household or industrial use people search for information, review and suggestions on search engines and social media sites before deciding on the service to finalize. The same is true while selecting or purchasing any product online, people look for feedback, references and testimonials from people who have used the products to arrive at the final purchasing decision. A recent survey conducted by leading consulting firms like McKinsey and Nielson has revealed that there has been a dramatic increase in the number of Internet users across the globe in the last decade. Thereby, it becomes mandatory for all business owners to glamorize their internet presence and enhance their online credibility.

Taking on the second query – How will Internet marketing boost your sales or leads?

This is the trickiest part and there are several schools of thoughts that come up with their versions and explanations. This is a question which probably you need to ask yourself. Believe me, the best others can do is guide you (or rather sometimes mislead you) but the onus lies on you to decide on whether to go for internet marketing or not. Having said that, the writing is on the wall that your marketing strategy will stay incomplete until you include internet marketing. It is a known fact that more than 90% of the urban population spends approximately 35% of their time weekly surfing the internet for information, news, latest updates on technology, entertainment gossip, social networking, playing games, chatting and online purchasing. By far, internet has become the second most popular media platform of information dissipation second only to the television.

Broadcasting and marketing your services and products on the internet gives you the benefit of reaching the global audience across different geographical locations in just a click. Majority of content that you market on the internet has a larger shelf life; a broader reach and most importantly are viral in nature, triggering your overall marketing campaign to reach new heights. If you do not have online presence and offer services out of a physical location then probably it is high time you jump in the bandwagon of internet business promotion to boost your sales and enhance your market penetration.

In the next edition, we will discuss about the remaining questions. For any trade queries or marketing information visit – http://www.bd360.ca/

Starting a Legitimate Home Based Business

Anybody can start a small, small business by just rooting through their garage to find some collectibles, and then posting those items on an auction site. This is a good way to make a little extra money, and do it sort of “under the radar”, where you’re not really running a business so much as just supplementing your income on the side. But, if you want to build a real business, if you want to make a living on it, if you want to be financially independent, you need to build a legitimate home based business.There really is a big difference between making some extra money on the side, and building a real business that you can use to build real wealth. Maybe, just maybe, you can JUST squeak by selling some stuff on auction sites and making sure you’re not making enough to interest the IRS, but it’s not a safe bet. If you want to make a living with your own business, there are three things you need to learn…Liability and LegalityYou need to know everything there is to know about liability and legality in relation to small (and large) businesses. You need to know what sort of licenses and permits you’ll need based on how much money and inventory you’re moving around or based on what sort of services you’re offering. You need to know all about legality and liability in terms of what’s legal in what state. Maybe you sell exotic fantasy weapons, well, that’s not legal in every state, so do your research.TaxationYou’re going to be paying business tax, sales tax, and self employment tax, and those are just the taxes you KNOW you’re going to have to pay. That might not be all there is to it. Depending on what you’re selling, you may have to pay a broad range of other taxes as well. As a general rule of thumb: If you’re making enough to pay for your groceries with your business income alone, you can’t fly under the tax radar any longer.ExpansionWhenever you take the next step, take it carefully. Every single move towards expansion will need to be coupled with a whole new gauntlet of reeducation, research and paperwork. Nobody said it was easy. But, it CAN be easy once you get the education you need in order to do everything on the up and up. In the internet age, the big investment you make in your small business isn’t money, but time.One Final ThingYou should probably take a moment to consider actually learning how business works in a real, academic setting… Now, this doesn’t mean going and getting a bachelor’s degree after several years in a business academy, but you might want to consider getting some guidance through an online course or a seminar in driving distance. Just be on the lookout for scams. Basic rule of thumb here: If they promise you’ll get rich quick, you won’t. If they promise you can become financially independent through lots of hard work and smart investing, you will.Find out about the benefits and advantages of starting your own home based business today! When you begin your legitimate home based business you will start generating an income quickly!

Internet Home Based Business – Avoiding The Distraction Trap

Running an online or internet home based business requires no less focus than running a brick and mortar business.People who make the decision to run an online business from home often make the critical mistake that somehow focus is less needed when you work from home and also when the business is online based.This is a critical lapse in thinking that can really undermine other efforts to successfully run an internet home based business.No-where is the threat of distraction more evident than online. There are so many avenues for distraction that it virtually takes an iron will at times to avoid what may seem very attractive on the surface.From e-mails to online seminars, there is a wide array of activities pitched by online marketers all aimed at giving you more success with your business. If you are not careful, your time will be spent addressing these rather than really get about the task of running your online business.So how do you not fall for the distraction trap when running your internet home based business? How do you really stay focused on executing the plans you have laid?One of the most effective strategies that you can apply is by first getting a deep understanding of how devastating distraction can be to your business success. This in a word is awareness.Awareness of how this can affect what eventually happens if you spend most of your time focused on what others are saying to you rather than what you should be doing with your online business is critical to taking conscious actions to avoid these distractions.If you allow online distractions to become rooted in how you approach your work then it is almost a sure thing that you will experience little success and instead an abundance of frustration and failure with your online business.Once you really get to understand the effect online distraction can have on your internet home based business, you will automatically create an incentive to avoid such distractions and put systems in place to enable you to work better.This may seem too simple to be true but it is as powerful as it is simple.So how do you increase this level of awareness? Here is a simple exercise.Make a list of the critical things you need to do to operate your business from day to day.
For at least one week monitor what you do to see if you are getting these things done.
For everything that seems to want to command your attention write it down and make a note if it is advancing your business or not.
At the end of the week look at the things that came up that you either acted on or put aside. How many of the ones that advance your business did you focus on? And how many of the ones that did not did you actually put aside.Whether you did a good job of focusing on what you need to get done to run your internet home based business or not, you will come away being more aware of how you spend your time and how distractions can really set you back.You Just cannot afford to be constantly being distracted in running an internet home based business. There are just too many temptations out there.

Top Home Based Businesses – Do You Want to Start a New Way of Life?

I have the freedom to work where I want and when I want. Here’s my story….I’ve been looking for successful  home based businesses ever since I became involved with a man almost ten years ago. I love him very much but he lives out of state. He has a family in Florida, which he can’t leave and I have a family in Maryland, which I can’t leave. So looking for a  home based business had become very important to me so that I can have the freedom to work from where ever I want. I now have the flexibility of being able to travel at will, without being attached to a desk or have a boss asking me my whereabouts every hour of the day. I can now go to Florida, or anywhere, and still be connected to my business and more importantly, make money.  I can make as much money as I want to. After looking for opportunities for top home based businesses I found a solution with internet marketing which allows me to be able to afford to travel and purchase the finer things in life. The sky is the limit with this business. The more money I make, the more money I want to make. You can do it too-just make the commitment to succeed and with the necessary resources this company has, your business can too become one of the top home based businesses. Making money , to me, is fun…I love the freedom it brings to my life. Now, I can not only travel when I want but I can afford for my daughter and my son to go with me when they want to.  Constant education, commitment, motivation and an excellent commission program is what it takes to make a business become one of the top home based businesses there is. This company brings top professionals who give the education, the motivation and all of the tools to make a business a top home based business.    This company gives me the drive, the motivation and the training to make my business succeed and become one of the top home based businesses.   It has turnkey solutions which can’t fail if you follow their step by step process.  I never dreamed I could make this much money working from home with flexible hours. I can spend more time with my kids and see my boyfriend as much as I want to.   I am finally financially free and have the personal satisfaction of being in control and watching my top home based business go to the top!

Why Small Business Web Design Gets a Bad Name: Findability, Branding and Content

Part 1: Findability The findability of most small business websites is so poor that the only prospects who ever make it to your site were probably already aware of your company and were searching specifically for you. Maybe they typed in the url off of your business card, or clicked your link in your email signature. This is good, but what about the mass of people who are searching for your products or services, who don’t yet know that you exist? Will your website show up in their Google searches, Facebook combing, LinkedIn asking, or forum posting? How many times have you heard a business owner gripe over the lack of “results” that they have seen from their website? The problem is that results come from actually doing something on an ongoing basis, in a skilled way.

search engine optimization
online advertising
Google AdWords
social media marketing
content development
traditional advertising
email marketing
direct mail
These all need to work together from a big picture plan, down to the nitty-gritty, in order to have a truly findable website. Only then can you start to get down to the real nuts-and-bolts of what really works or doesn’t work on the website. Moral of the story: don’t bash a site until you’re doing all of the right things to get people to the site. If you’re getting traffic, and still no conversions, then you know you’ve really got an on-site issue.

Part 2: Branding

In Part 2, we will go over Branding, how many small business websites fail to execute it effectively, and what effect that has on the business. Firstly, what is branding? Branding is an umbrella term for the overall perception of your business. For our purposes, true branding is the sum of all of the intentional efforts that you make to portray a certain attitude, emotion, philosophy, or value about your business. This includes your logo, your brochures, the typefaces and colors that you use, how you answer the telephone, and of course, your website. Basically, your brand, and your website, is responsible to give the right vibes. How do you want your company to appear? Corporate? Friendly? Authoritative? Neighborhood beauty shop, or celebrity stylist? We’ll come to you, or you come to us? You must have a clear and detailed answer to this question – an answer that is tied to your business goals. Then all of your website’s visuals, interactions, copywriting, structure and functionality must follow suit. You might think that the most common problem with small business web design that fails to brand effectively is that they choose the wrong voice – that the website presents the wrong answer to the “Who are you?” question – a friendly, neighborhood family accountant coming off as an impersonal tax cruncher, for example.

While that is often the case, just as often the website looks almost totally unbranded. The small business website design is too often an afterthought executed in between the operational hubub of actually running the business. It gets tossed up onto the web without any inkling of the true personality of the organization, but instead looks templated, unprofessional, nondescript, and worst of all, forgettable. Let’s say you’re that neighborhood, family-values accountant – would you rather your receptionist answer the phone flatly, “XYZ Taxes.” Or in a friendly tone, “Good Morning, XYZ Family Finance Consultants, how can we help ensure your family’s financial comfort?” Which do you think your callers will remember? The Branding segment’s answer to the question, “Why does small business web design get a bad name?” is this: Upon hearing your dull receptionist answer the phone forgettably, you should demand that he do better to represent your brand, or hire somebody who will. Just the same, while working with your online marketing company in developing your website, you should ensure that you ask the right questions. Once they’ve been answered completely, ensure that, based on those answers, your website is a clear and compelling representation of your brand’s personality and purpose.

Part 3: Website Content

A big problem for small business websites is not having content that is well-written and structured. Once someone has found your website, you want to be able to grab their attention and tell them how they will benefit from using your services in a way that will hold their interest. There are 3 very important factors to the content on your website: Content Strategy In most cases, when a company wants a website built, the last thing they tend to think about is how relevant and interesting the content is to the visitors of their site. They fill the site with an overabundance of “fluff” that only serves the purpose of filling up the pages. This kind of content consists of vague and confusing statements which usually don’t give the potential client a direct answer as to HOW they are going to serve them. This is indeed one of the failings in small business web design. This is where “Content Strategy” comes in.

This is the planning stage. You have to think about how relevant the content would be to your target audience and write about what you know they would care about most. Get to the heart of what you’re offering, but if you need to get there through the side-door, do it. Find the middle ground between your readers’ interests and your core offerings and value. When you have a clear Content Strategy, you have a plan for growth which is more than essential in small business web design. Your blog posts will all follow a relevant theme, your new pages will be on-point, even your email blasts will have a compass to your reader’s clicks. Content Language When someone visits your site, they already have a certain goal in mind. When you’ve figured this out in your Content Strategy, you must then provide information that is straightforward, concise and if appropriate, entertaining. Web content is not like print content. People do not want to read brochure fluff. They expect to be spoken to directly in a conversational tone. They expect action-oriented copy that stays on point and serves them, not your business.

Further, when writing web content you need to quite literally choose your words. Having a strong search engine strategy in place will allow you to pepper every piece of content with keyword phrases that search engines will gobble up and serve to searchers on a silver platter (otherwise known as the first page of Google). Content Structure Structure your content so that the path to what your potential client is looking for could be easily found and acted upon. This includes both the internal structure of each content piece as well as the structure of your site’s navigation. Time is of the essence, most people just move on if they can’t find what they what and need right away. Have a clear path to relevant content based on what the user is currently viewing and how they got to you. Use bullet points, callouts, headlines, and get to the point quickly. Don’t try to build up suspense in the first paragraph and hit them with a bang in the fourth, which happens quite a bit in small business web design. Hit them with relevant content in the first sentence. Content Should Be:

easy to read (bullets, highlights, callouts, sidebars)
clearly organized
SEO friendly
By having a well-written website with a well-planned content strategy, you could potentially increase the amount of business you are taking in. This will be due to your site being much more organized, interesting, visible and geared toward the customer’s needs.


Pay close attention to the website findability, website branding, and website content of your small business web design and you will have a formula that even the flashiest websites that ignore these can’t beat. Prospects will FIND you, prospects will RECOGNIZE you, and prospects will RESPECT you.

John Natoli is an Online Marketing specialist and owner of Johnny Bees Web Design in NJ. Writing from years of experience integrating creative online marketing and offline advertising strategies, John has a passion for educating small businesses on taking a simple, strategic and integrated approach to their small business marketing.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.